Ferris State University Athletic Facility Branding Makeover

Introduction

Ferris State University has earned national recognition through the continued success of its athletic programs. From a nationally ranked NCAA hockey program and a standout football season to growing basketball and volleyball programs, the Bulldogs have built a culture of excellence that extends well beyond competition.

As the university's athletic profile continued to rise, Ferris State wanted its facilities to reflect the same level of pride and professionalism. Partnering with BIGSIGNS, the university enhanced multiple athletic venues with custom environmental graphics, championship displays, locker room branding, arena signage, and facility graphics that unified every program under one unmistakable Bulldog identity.

The Challenge

As athletic programs grow, expectations grow with them.

Ferris State University had developed successful programs across multiple sports, attracting athletes, recruits, students, alumni, and fans. However, each athletic facility presented an opportunity to better showcase the university's brand and create a more consistent experience across campus.

Rather than allowing each venue to develop its own visual identity, Ferris State wanted every athletic space to communicate the same message of excellence. Whether an athlete entered the hockey arena, football locker room, basketball facility, or volleyball venue, the university wanted each environment to reinforce Bulldog pride while celebrating the success of its athletic programs.

The BIGSIGNS Solution

To accomplish this vision, Ferris State partnered with BIGSIGNS to develop a comprehensive athletic facility branding program spanning multiple sports and facilities across campus.

Working closely with university staff, BIGSIGNS created coordinated custom graphics tailored to each venue while maintaining a consistent visual theme throughout the athletic department. Every installation balanced the unique personality of each sport with the overall Ferris State Bulldogs brand.

Throughout the project, BIGSIGNS enhanced key athletic spaces using custom environmental graphics, locker room branding, championship recognition displays, arena graphics, bleacher graphics, floor graphics, and sponsor-ready signage.

Products Used

The Ferris State University athletic branding project included a variety of BIGSIGNS products across multiple venues:

Hockey

  • ClipGrip™ Arena Wall Graphics

  • BlockWrap™ Locker Room Graphics

  • BlockWrap™ Weight Room Graphics

  • DuraBoard™ Dasher Signs

  • BannerChamp™ Championship Banners

  • GatorAd™ Floor Graphics

Football

  • BleacherSkin™ Bleacher Graphics

  • BlockWrap™ Locker Room Graphics

Basketball

  • BlockWrap™ Locker Room Graphics

Volleyball

  • BannerChamp™ Championship Banners

Together, these products created a consistent athletic branding system while allowing each facility to showcase its individual program achievements.

Project Highlights

  • Multi-sport university athletic branding project

  • NCAA Division II athletic facilities

  • Hockey arena branding enhancements

  • Football facility graphics

  • Basketball locker room branding

  • Volleyball championship recognition

  • Custom locker room graphics

  • Arena wall graphics

  • Championship banner installations

  • Bleacher branding

The Results

The completed project helped transform multiple athletic facilities into cohesive branded environments that better represented Ferris State University's growing athletic reputation.

Rather than relying on plain or disconnected spaces, each venue now reinforces the university's identity while celebrating individual athletic programs.

Custom graphics throughout locker rooms, weight rooms, arenas, bleachers, and competition spaces provide athletes with motivating environments while creating a more memorable experience for recruits, fans, alumni, and visitors.

Lessons Learned

Develop One Brand Across Every Facility

Multi-sport athletic departments benefit from a consistent visual identity. While each venue may have unique features, maintaining shared branding elements strengthens recognition across the entire campus.

Customize Every Space

No two athletic facilities serve the same purpose. Locker rooms, arenas, weight rooms, competition floors, and spectator areas all require different branding strategies that support how each space is used.

Celebrate Program Success

Championship banners, achievement displays, and custom environmental graphics reinforce program history while inspiring current and future student-athletes.

Think Beyond Individual Projects

Rather than upgrading one facility at a time without direction, Ferris State demonstrated the value of developing a long-term athletic branding plan that connects multiple projects into one cohesive campus identity.

Why BlockWrap™ Locker Room Graphics?

Locker rooms are where culture is built.

BlockWrap™ Locker Room Graphics help colleges and universities transform ordinary walls into inspiring environments that reinforce school pride, motivate athletes, and support recruiting efforts.

Benefits include:

  • Professional athletic facility appearance

  • Stronger university branding

  • Custom motivational graphics

  • Enhanced recruiting environments

  • Recognition of team accomplishments

Why BIGSIGNS?

BIGSIGNS helps colleges, universities, high schools, and sports venues transform athletic facilities through professionally designed environmental graphics and custom branding solutions.

From locker rooms and arenas to stadiums, gyms, weight rooms, bleachers, and championship displays, BIGSIGNS combines award-winning design, premium materials, custom manufacturing, and collaborative project management to create athletic environments that inspire athletes and strengthen institutional branding.

Whether enhancing a single venue or branding an entire athletic department, BIGSIGNS delivers solutions tailored to each customer's goals.

Ready to Transform Your Facility?

Your athletic facilities are among the most visible representations of your program.

Whether you're updating a locker room, branding an arena, recognizing championships, enhancing spectator areas, or creating a unified athletic identity across campus, BIGSIGNS can help bring your vision to life.

Request a FREE Mock-Up today and discover how custom athletic facility branding can elevate recruiting, strengthen school pride, improve the fan experience, and create a lasting impression throughout your athletic department.

Frequently Asked Questions

Can BIGSIGNS brand multiple athletic facilities as part of one project?

Yes. BIGSIGNS regularly develops coordinated branding programs that create a consistent identity across multiple sports, buildings, and athletic venues.

Which BIGSIGNS products work best for university athletic departments?

Popular solutions include BlockWrap™ Locker Room Graphics, ClipGrip™ Arena Wall Graphics, BannerChamp™ Championship Banners, BleacherSkin™ Bleacher Graphics, DuraBoard™ Dasher Signs, GatorAd™ Floor Graphics, and many other custom facility branding products.

Can every sport have its own look while maintaining one university brand?

Absolutely. BIGSIGNS designs each space around the specific sport while maintaining consistent colors, messaging, and visual elements that strengthen the overall university identity.

Do athletic facility graphics help with recruiting?

Yes. Professionally branded facilities create a memorable first impression for prospective student-athletes and showcase a school's investment in its athletic programs.

Can BIGSIGNS create a complete campus-wide athletic branding package?

Yes. BIGSIGNS specializes in comprehensive athletic branding projects that include locker rooms, arenas, stadiums, gyms, weight rooms, hallways, dugouts, fences, championship displays, and many other athletic environments.