Babson College Athletic Windscreen Makeover

How Dura-Mesh™ Athletic Windscreen Transformed Five Athletic Facilities

When Babson College wanted to enhance the appearance of its athletic facilities, the goal wasn't to undertake a multi-million-dollar renovation. Instead, the athletic department looked for a cost-effective way to strengthen school branding, improve the fan experience, and create a more polished appearance across multiple venues.

By installing custom Dura-Mesh™ Athletic Windscreen from BIGSIGNS, Babson College transformed five athletic facilities with vibrant school branding that continues to showcase Beaver pride while creating a more professional game-day environment.

The Challenge

Like many colleges and universities, Babson College had long-term plans for major campus improvements. New athletic buildings were on the horizon, but those projects would take years to complete.

In the meantime, the athletic department wanted an affordable solution that would immediately improve the appearance of existing facilities without requiring extensive construction or disrupting athletic programs.

Their goals included:

  • Modernizing aging athletic facilities

  • Creating consistent branding across campus

  • Highlighting the Babson Beavers identity

  • Maximizing a limited facilities budget

  • Improving the overall appearance of multiple sports venues

The BIGSIGNS Solution

Working closely with the Babson athletic department, the BIGSIGNS creative team designed custom Dura-Mesh™ Athletic Windscreen featuring the Babson College name, school colors, and Beaver logo.

The project included custom windscreen installations for:

  • Baseball Field

  • Softball Field

  • Soccer Field

  • Lacrosse & Field Hockey Complex

  • Tennis Courts

Because the college was also planning additional branding inside its weight room, our design team helped create a consistent visual identity that connected multiple athletic spaces throughout campus.

"We wanted to create a consistent look with the windscreens and future graphics. BIGSIGNS understood exactly the concept we were looking for."
— Josh MacArthur, Director of Athletics & Recreation

Products Used

  • Dura-Mesh™ Printed Vinyl Mesh Athletic Windscreen

  • Custom Athletic Fence Graphics

  • Athletic Facility Branding

  • Custom School Logo Graphics

The Results

The transformation immediately elevated the appearance of Babson's athletic facilities. Student-athletes, coaches, alumni, and fans all noticed the upgraded look, while the custom branding created a stronger sense of school pride throughout campus.

Instead of plain chain-link fencing surrounding athletic venues, visitors were welcomed by professionally branded facilities that reflected the quality of Babson's athletic programs.

The project also demonstrated that impactful facility improvements don't always require major construction. Strategic branding can dramatically improve the appearance of existing venues while maximizing limited facility budgets.

Installation Insights

Every athletic facility is unique, and Babson's project provided several valuable lessons that can help other schools plan successful windscreen installations.

Use Accurate Measurements

Precise measurements are essential for a professional fit. A tape measure provides more accurate dimensions than a measuring wheel and helps ensure every panel is manufactured correctly.

Consider Both Sides of the Fence

If spectators view your fence from both directions, consider whether single-sided or double-sided graphics are the best solution for your facility.

Preserve Spectator Viewing Areas

If fans traditionally watch games from behind outfield fences, plan designated viewing openings before installation to maintain sightlines while maximizing branding opportunities.

Why Dura-Mesh™ Athletic Windscreen?

Dura-Mesh™ combines premium branding with long-lasting outdoor performance, making it one of the most effective ways to improve athletic facilities without major renovation.

Benefits include:

  • Full-color custom graphics

  • Excellent airflow through durable vinyl mesh

  • School branding and mascot recognition

  • Sponsor advertising opportunities

  • Improved facility appearance

  • Professional game-day atmosphere

  • Long-term outdoor durability

  • Custom manufactured to fit virtually any athletic fence

Whether you're upgrading a single baseball field or creating consistent branding across an entire athletic campus, Dura-Mesh™ helps transform ordinary fencing into an impressive visual asset.

Ready to Transform Your Athletic Facilities?

Babson College's project shows how custom athletic windscreen can dramatically improve the appearance of multiple sports venues while staying within budget.

If you're looking to enhance your baseball field, softball complex, soccer stadium, tennis courts, or entire athletic campus, BIGSIGNS can help you create a custom branding solution designed specifically for your facility.

Request a FREE custom mock-up today and see how Dura-Mesh™ Athletic Windscreen can transform your athletic facilities.