Introduction
Broken Arrow High School has built a reputation for excellence in athletics, but school leaders recognized an opportunity to bring the same level of pride and energy to their athletic facilities. While the football stadium and gymnasium remained structurally sound, they no longer reflected the excitement, tradition, and culture of one of Oklahoma's premier athletic programs.
Rather than pursuing expensive construction projects, Broken Arrow partnered with BIGSIGNS to modernize its facilities through strategic athletic branding. Using BleacherSkin™ Bleacher Wraps as the featured branding solution alongside complementary graphics and banners, the school transformed existing spaces into vibrant environments that celebrate student-athletes, engage fans, and strengthen school pride—all while making a financially responsible investment.
The result demonstrates how thoughtful athletic facility branding can dramatically change the appearance and atmosphere of an existing venue without rebuilding the facility itself.
Ready to elevate your athletic facilities? Request a FREE Quote & Mock-Up and discover how BIGSIGNS can transform your venue with custom facility branding.
The Challenge
Broken Arrow High School wasn't facing deteriorating facilities—it was facing a branding opportunity.
Concrete and steel structures served their purpose, but they lacked the visual impact expected from a championship athletic program. School leaders wanted visitors, students, athletes, and the community to immediately recognize the pride and tradition behind Broken Arrow Athletics.
Several priorities guided the project:
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Modernize aging athletic facilities without major renovations
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Create a stronger visual identity throughout athletic venues
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Celebrate student-athletes while recognizing the broader school community
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Improve the fan experience inside the football stadium and gymnasium
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Complete improvements within a reasonable budget
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Build a consistent athletic culture that could continue expanding over time
Rather than investing in costly structural additions such as new press boxes or oversized video boards, Broken Arrow sought a branding solution that would maximize the impact of its existing facilities.
The BIGSIGNS Solution
After researching successful athletic facilities across the country and speaking with other schools, Broken Arrow selected BIGSIGNS to help bring its long-term vision to life.
Planning for the project began years before installation. Athletic administrators gathered ideas, reviewed photographs, evaluated design concepts, and involved multiple stakeholders throughout the decision-making process to ensure the finished graphics accurately represented the school's athletic identity.
The featured solution, BleacherSkin™ Bleacher Wraps, became a key part of the overall facility branding initiative. Combined with large-format banners and custom athletic graphics, the project refreshed multiple athletic spaces while creating a more unified appearance across campus.
Rather than treating each installation as a separate project, BIGSIGNS collaborated with school leadership to develop coordinated graphics that worked together to reinforce Broken Arrow's athletic brand and create a more memorable game-day experience.
Products Used
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BleacherSkin™ Bleacher Wraps
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Large-format athletic banners
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Wrestling room graphics
These coordinated branding solutions helped create a consistent visual experience throughout multiple athletic facilities while supporting future expansion plans.
Project Highlights
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Football stadium branding enhancements
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Gymnasium graphics and banners
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Wrestling room graphics
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Large-format stadium banners featuring football and soccer athletes
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Approximately 40-foot stadium banners
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Student section branding
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Band performance area enhancements
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Campus-wide athletic branding initiative
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Long-term phased improvement strategy
The Results
Broken Arrow successfully transformed the appearance of its athletic facilities without undertaking major construction.
Large-format graphics immediately gave the football stadium a more modern appearance while reinforcing school pride throughout the campus. Instead of feeling dated, the facilities projected the energy and excitement of an active, forward-looking athletic program.
The branding initiative also supported a broader cultural goal.
School leadership intentionally created graphics that celebrated not only athletes but also the students, fans, and band members who contribute to the overall game-day experience. Banners were installed near the championship band performance area and around the student section—known as "The Jungle"—to reinforce that everyone plays an important role in the success of Broken Arrow Athletics.
As Director of Athletic Operations Ken Ellett explained:
"It's a reminder to anyone that walks into these facilities that this is about the kids and that's why we're here. It's definitely a way to modernize and enhance what we've got going on."
He also emphasized the project's value as an affordable facility improvement:
"This is definitely a financially reasonable way to upgrade or enhance our facilities."
The success of the project encouraged Broken Arrow to continue planning additional branding improvements for its baseball and softball complexes as part of its long-term facility enhancement strategy.
Lessons Learned
Develop a Long-Term Branding Vision
Broken Arrow approached facility branding as an ongoing initiative rather than a single project. A phased plan allows schools to spread investments over time while maintaining a consistent visual identity.
Include Multiple Stakeholders
Successful branding projects benefit from collaboration. Gathering input from coaches, administrators, and other stakeholders helps ensure the finished design reflects the entire athletic program.
Research Successful Facilities
Looking at ideas from other schools can provide valuable inspiration. Broken Arrow encouraged athletic administrators to study facilities they admire and learn from proven branding strategies.
Focus on Culture, Not Just Appearance
Athletic graphics should reinforce the values of the program. By recognizing athletes, students, fans, and the band, Broken Arrow created an environment that promotes inclusion and school pride.
Maximize Existing Facilities
A dramatic transformation doesn't always require expensive construction. Strategic branding can modernize existing stadiums and gymnasiums while extending the value of current facilities.
Why BleacherSkin™ Bleacher Wraps?
BleacherSkin™ Bleacher Wraps provide athletic programs with a high-impact way to modernize stadium seating and strengthen school branding without major renovation projects.
Schools choose BleacherSkin™ because it helps:
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Refresh older athletic facilities
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Create a more professional game-day atmosphere
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Showcase school pride and team identity
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Coordinate with banners and other athletic graphics
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Support recruiting and community engagement
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Maximize existing facility investments
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Deliver long-term branding value
When integrated into a larger athletic branding program, BleacherSkin™ Bleacher Wraps help create a cohesive environment that leaves a lasting impression on athletes, students, alumni, and visitors.
Why BIGSIGNS?
BIGSIGNS partners with schools, athletic departments, parks and recreation agencies, and sports facilities nationwide to transform existing venues through custom branding solutions.
From award-winning design and premium manufacturing to collaborative planning and expert project support, BIGSIGNS helps organizations create facilities that inspire athletes, impress visitors, and strengthen school identity.
Whether you're enhancing a single venue or developing a campus-wide branding program, BIGSIGNS delivers customized solutions designed around your goals, budget, and long-term vision.
Ready to Transform Your Facility?
Your athletic facilities don't need major construction to make a lasting impression.
Whether you're looking to modernize a stadium, refresh a gymnasium, improve fan engagement, or create a stronger athletic identity, BIGSIGNS can help you develop a customized branding program that fits your facility and budget.
Request your FREE Mock-Up today and discover how custom athletic graphics, banners, and BleacherSkin™ Bleacher Wraps can transform your facility into a destination your athletes, students, and community will be proud of.
Frequently Asked Questions
Can BleacherSkin™ Bleacher Wraps modernize an older stadium?
Yes. BleacherSkin™ Bleacher Wraps are designed to dramatically improve the appearance of existing athletic facilities, giving stadiums a refreshed, professional look without requiring major renovations.
Can BleacherSkin™ Bleacher Wraps be combined with other athletic graphics?
Absolutely. Many schools pair BleacherSkin™ Bleacher Wraps with athletic banners, wall graphics, windscreens, and other custom branding products to create a consistent visual identity throughout their facilities.
Do I need to renovate my stadium before adding athletic branding?
No. As Broken Arrow High School demonstrated, strategic graphics and branding can significantly enhance the appearance of existing facilities while maximizing your current infrastructure.
How important is planning before starting a facility branding project?
Planning is one of the most important steps. Developing a long-term vision and involving key stakeholders helps ensure every graphic supports your school's athletic identity and future facility goals.
Is athletic facility branding a cost-effective alternative to construction?
For many schools, yes. Custom athletic graphics and branded environments provide a highly visible upgrade that enhances school pride, fan experience, and recruiting while avoiding the expense of major structural renovations.