Introduction

Gulliver Preparatory School in Miami has built a strong reputation for athletic excellence, offering nearly 1,000 students opportunities to compete across 24 sports. As portions of its athletic facilities began showing the effects of nearly three decades of use, the school launched a multi-phase improvement initiative to create environments that matched the quality and ambition of its programs.

Alongside upgrades such as new athletic turf, improved bleachers, and renovated locker rooms, Gulliver Prep partnered with BIGSIGNS to enhance the completed spaces with custom athletic facility branding.

Using WallskinPSV™ Locker Room Graphics, BlockWrap™ Concrete Wall Graphics, DugoutSkin™ Dugout Wraps, and DuraFlex™ Scoreboard Graphics, BIGSIGNS helped transform ordinary athletic surfaces into motivating, school-branded environments.

The finished graphics strengthened school pride, encouraged greater respect for the facilities, and gave athletes, coaches, families, and visitors a more memorable experience.

Ready to elevate your athletic facilities? Request a FREE Quote & Mock-Up and discover how BIGSIGNS can transform your venue with custom facility branding.

The Challenge

Gulliver Prep’s athletic programs continued to perform at a high level, but parts of the school’s facilities no longer reflected that same standard.

After nearly 30 years of use, athletic spaces had become dated. The school recognized that improving those environments required more than replacing worn surfaces or updating equipment.

Administrators had already begun investing in significant capital improvements, including:

• New athletic turf

• Upgraded bleachers

• Renovated locker rooms

• Improvements across multiple athletic areas

These renovations improved the function and appearance of the facilities, but the school also wanted each space to communicate Gulliver Prep’s identity.

Plain walls and unbranded surfaces represented missed opportunities. They did not showcase the school’s traditions, energize student-athletes, or reinforce the expectations associated with Gulliver Prep athletics.

The school wanted athletes to enter spaces that felt purposeful and professional. Locker rooms, dugouts, concrete walls, scoreboards, and other highly visible surfaces could all contribute to a stronger athletic culture.

The challenge was to create a coordinated branding program that could support multiple teams and facility types without making the spaces feel disconnected or focused on a single sport.

The BIGSIGNS Solution

Gulliver Preparatory School partnered with BIGSIGNS to add custom environmental graphics throughout its improved athletic facilities.

BIGSIGNS did not construct or renovate the locker rooms, fields, bleachers, or athletic complex. Its role was to enhance those spaces through professionally designed athletic graphics that complemented the school’s broader capital improvements.

The centerpiece of the branding initiative was WallskinPSV™ Locker Room Graphics. These custom graphics helped transform renovated locker rooms into immersive environments that reflected Gulliver Prep’s identity, standards, and athletic culture.

The designs incorporated school imagery, motivational language, and coordinated visual elements. Rather than treating the graphics as simple decoration, Gulliver Prep used them to reinforce the values and expectations athletes encountered every day.

Collaboration was essential to the design process.

Athletic Director Mark Schusterman invited coaches from multiple programs to contribute ideas for motivational phrases and other visual elements. This input helped ensure the final designs represented the broader athletic department rather than a single team.

BIGSIGNS then helped translate those ideas into a cohesive visual system that could be carried across several facility surfaces.

Additional products expanded the branding beyond the locker rooms:

• WallskinPSV™ Wall Graphics brought school identity to interior athletic spaces.

• BlockWrap™ Concrete Wall Graphics turned difficult, utilitarian wall surfaces into branded focal points.

• DugoutSkin™ Dugout Wraps carried the school’s identity into baseball and softball environments.

• DuraFlex™ Scoreboard Graphics extended the branding into highly visible competition areas.

Together, these products created greater consistency throughout Gulliver Prep’s athletic facilities while supporting a phased approach that could continue as additional areas were improved.

Products Used

The Gulliver Prep athletic facility branding project incorporated:

• WallskinPSV™ Locker Room Graphics

• WallskinPSV™ Wall Graphics

• BlockWrap™ Concrete Wall Graphics

• DugoutSkin™ Dugout Wraps

• DuraFlex™ Scoreboard Graphics

Each product helped extend the school’s visual identity into a different athletic environment.

Project Highlights

• Private college preparatory school in Miami

• Athletic programs spanning 24 sports

• Multi-phase athletic facility improvement initiative

• Renovated locker rooms enhanced with custom graphics

• Motivational messaging developed with coach input

• Branding across interior and exterior athletic spaces

• Concrete wall, dugout, and scoreboard graphics

• Coordinated visual identity across multiple programs

• Improved athlete pride and facility respect

• Foundation for continued campus branding

The Results

The custom athletic graphics created an impact that extended far beyond the appearance of the facilities.

The renovated locker rooms became more distinctive, professional, and connected to Gulliver Prep’s athletic identity. Motivational messaging and school imagery gave athletes a stronger sense of ownership while helping the spaces feel worthy of the programs using them.

Schusterman noticed an immediate difference.

“It’s made a tremendous difference, and for people who are having second thoughts about spending the money, it’s given kids incredible pride in our locker rooms.”

The new environment also influenced how student-athletes treated the facilities.

“There’s a real respect in there, and it’s interesting. I really noticed it this fall.”

This response demonstrated an important benefit of athletic facility branding: when students feel connected to a space, they may be more likely to value and respect it.

The graphics also strengthened the school’s broader athletic presentation. Instead of isolated renovations, Gulliver Prep gained a more cohesive environment in which locker rooms, walls, dugouts, and scoreboards could all reinforce the same identity.

For current athletes, the spaces became more motivating and representative of their programs.

For coaches, the graphics provided a daily way to reinforce team culture and expectations.

For recruits, families, alumni, and visitors, the improved facilities created a stronger first impression and demonstrated Gulliver Prep’s commitment to athletics.

The branding also added value to the school’s larger facility investments. New turf, upgraded bleachers, and renovated rooms improved function, while the BIGSIGNS graphics gave those environments character and a clear connection to the school.

Lessons Learned

Involve Coaches Early

Facility branding is strongest when the people who use the space contribute to the process.

Gulliver Prep invited coaches from multiple programs to suggest motivational language and visual ideas. Their involvement helped create graphics that felt authentic to the athletic department rather than generic or imposed from outside.

Schools planning similar projects should gather ideas early, then organize them into a focused creative direction before design begins.

Build a Brand for the Entire Athletic Department

Multi-sport schools should avoid creating an environment that represents only one team unless the space is dedicated to that program.

Gulliver Prep’s collaborative approach helped the graphics communicate a broader athletic identity. Consistent colors, imagery, typography, and messaging can create unity while still allowing individual programs to maintain their own traditions.

Use Renovations as a Branding Opportunity

A newly renovated space can still feel incomplete when the walls and other surfaces remain unbranded.

Adding environmental graphics during or shortly after a renovation helps schools maximize the visual impact of their investment. It can also reduce the need to revisit the facility later for a separate improvement project.

BIGSIGNS should be positioned as the facility-branding partner in these situations, not as the company responsible for the underlying construction or renovation.

Evaluate Every Available Surface

Locker room walls were only one part of the opportunity at Gulliver Prep.

Concrete walls, dugouts, scoreboards, hallways, and other surfaces can all contribute to a unified branding program. Evaluating the full facility helps schools identify which locations will provide the greatest impact for athletes and visitors.

Match Materials to the Environment

Every athletic facility presents different surface and environmental conditions.

Humidity, moisture, temperature, texture, traffic, and installation access can all influence which graphics are appropriate. Schools should discuss these factors with an experienced provider before selecting a product.

The right material and installation approach can improve appearance, performance, and long-term value.

Plan Improvements in Phases

Large athletic campuses do not need to be transformed all at once.

A phased approach allows schools to begin with high-priority spaces such as locker rooms, entrances, or competition areas, then expand the visual system to dugouts, scoreboards, hallways, and other facilities as schedules and budgets allow.

Maintaining consistent design standards across each phase helps the final campus feel unified.

Think Beyond Appearance

Custom graphics do more than make a room look better.

At Gulliver Prep, the finished spaces contributed to athlete pride and respect for the facility. Schools should evaluate branding projects based on the full experience they create, including culture, recruiting, morale, ownership, and long-term perception.

Why WallskinPSV™ Locker Room Graphics?

Locker rooms are among the most influential environments in an athletic program.

They are where athletes prepare for competition, review strategy, build relationships, celebrate success, and respond to setbacks. The way these spaces look and feel can reinforce the standards a program expects its athletes to uphold.

WallskinPSV™ Locker Room Graphics help transform plain interior walls into custom athletic environments that reflect a school’s identity.

They can support:

• A more professional locker room appearance

• Stronger team and school recognition

• Motivational messaging

• Celebration of program values and achievements

• Improved recruiting presentations

• Greater athlete pride and facility ownership

• Consistent branding across multiple spaces

• A more memorable experience for visitors

At Gulliver Prep, WallskinPSV™ Locker Room Graphics helped give renovated spaces the identity and energy needed to feel complete.

Why BlockWrap™ Concrete Wall Graphics?

Concrete and masonry walls are common in athletic facilities, but their unfinished appearance can make otherwise improved spaces feel cold or utilitarian.

BlockWrap™ Concrete Wall Graphics allow schools to turn these surfaces into high-impact branding locations. They can help visually connect hallways, training areas, stadium spaces, and other concrete environments to the broader athletic identity.

When coordinated with locker room graphics, dugout wraps, and scoreboard branding, concrete wall graphics can help create a seamless visual experience throughout the facility.

Why DugoutSkin™ Dugout Wraps?

Baseball and softball dugouts provide prominent opportunities to extend school branding directly into the competition environment.

DugoutSkin™ Dugout Wraps help transform plain dugout surfaces into custom displays of team colors, logos, imagery, and approved messaging.

They can improve the appearance of the field, reinforce team identity, and create a more professional environment for athletes, spectators, and recruits.

Why DuraFlex™ Scoreboard Graphics?

Scoreboards naturally attract attention, making the surrounding structure valuable space for athletic branding.

DuraFlex™ Scoreboard Graphics can help schools integrate logos, colors, sponsor recognition, and other approved elements into one of the most visible areas of a competition venue.

Coordinating scoreboard graphics with other facility products helps strengthen brand recognition and create a more complete game-day presentation.

Why BIGSIGNS?

BIGSIGNS partners with schools, colleges, parks departments, and sports organizations nationwide to create custom environments that strengthen athletic identity.

The BIGSIGNS process combines award-winning design, custom manufacturing, premium materials, collaborative project support, and extensive facility-branding experience.

Solutions can be tailored for locker rooms, dugouts, stadiums, gymnasiums, scoreboards, hallways, concrete walls, fences, bleachers, and entire athletic campuses.

For Gulliver Preparatory School, BIGSIGNS helped connect multiple improved spaces through a cohesive branding strategy that reflected the pride and expectations of its athletic programs.

Ready to Transform Your Facility?

Your athletic facilities communicate the identity of your program before a coach speaks or a game begins.

Whether you are renovating a locker room, updating a dugout, improving a scoreboard, or building a coordinated branding plan across your campus, BIGSIGNS can help turn ordinary surfaces into inspiring athletic environments.

Request a FREE Mock-Up today and see how custom athletic graphics can strengthen school pride, improve the student-athlete experience, and elevate the appearance of your facilities.

Frequently Asked Questions

How do locker room graphics improve an athletic facility?

Custom locker room graphics reinforce school identity, communicate team values, improve the appearance of the space, and create a more professional environment for athletes, recruits, coaches, and visitors.

Can WallskinPSV™ Locker Room Graphics use our school’s branding?

Yes. Designs can incorporate approved school logos, colors, mascots, photography, achievements, motivational phrases, and other visual elements selected for the project.

Can graphics be added during a facility renovation?

Yes. Renovations provide an ideal opportunity to plan custom graphics alongside other facility improvements. BIGSIGNS enhances the completed space through branding and does not need to be the contractor responsible for the renovation itself.

Can BIGSIGNS brand multiple athletic facilities?

Yes. BIGSIGNS can develop coordinated graphics for locker rooms, gyms, hallways, dugouts, stadiums, scoreboards, fences, and other athletic areas.

Can a campus branding project be completed in phases?

Yes. Many schools begin with priority spaces and expand the branding program over time. Consistent design standards help each phase contribute to one unified athletic identity.