Introduction

Towson University used athletic facility branding to celebrate one of the most memorable seasons in school history while creating a unified visual identity across multiple sports venues. Working with BIGSIGNS, the university installed a custom football mural using the ClipGrip™ Frame System, DuraScreen84™ Athletic Windscreens, stadium wraps, MagicFab™ Wall Graphics, and DuraLast™ Banners to reinforce the Tigers brand, improve recruiting, and bring consistency to its ongoing athletic rebranding initiative.

The Challenge

Following its appearance in the NCAA Division I Football Championship Subdivision National Championship Game, Towson University wanted to recognize one of the greatest accomplishments in program history. Rather than allowing the team to be remembered simply as the national runner-up, the athletic department wanted to celebrate its success in a meaningful and lasting way.

At the same time, the university was working through a broader athletic rebranding effort. Facility graphics had been added over the years, but leadership recognized the importance of creating a consistent visual identity across every athletic venue.

The challenge wasn't simply installing new graphics—it was developing a long-term branding strategy that would:

• Celebrate athletic achievements.
• Create consistency across multiple sports facilities.
• Strengthen school pride.
• Improve recruiting.
• Modernize aging facility graphics through phased improvements.

The BIGSIGNS Solution

BIGSIGNS partnered with Towson University to develop a cohesive athletic branding program that celebrated the football team's historic season while supporting the university's long-term facility branding goals.

The centerpiece of the project was a custom football mural installed using the ClipGrip™ Frame System. Measuring more than 15 feet tall by 18 feet wide, the mural featured a custom championship finalist logo created specifically to commemorate Towson's appearance in the national championship game. Positioned on the side of the fieldhouse, it greets football players each time they enter the locker room while serving as a daily reminder of the program's accomplishments.

Beyond football, BIGSIGNS enhanced additional athletic venues throughout campus.

Products Used

• ClipGrip™ Frame System
• DuraScreen84™ Athletic Windscreens
• DuraScreen84™ Football Stadium Wraps
• MagicFab™ Wall Graphics
• DuraLast™ Banners

Together, these products created a coordinated athletic branding program that enhanced multiple venues while supporting Towson University's long-term facility branding strategy.

Project Highlights

• NCAA Division I athletic facility branding
• Custom football mural
• ClipGrip™ Frame System installation
• Baseball backstop DuraScreen84™ Athletic Windscreens
• Football stadium wraps
• Interior MagicFab™ Wall Graphics
• Outdoor DuraLast™ Banners
• Multi-sport branding initiative
• Phased campus-wide branding program

The Results

The completed project became much more than a facility improvement. It created an emotional connection between Towson Athletics, its student-athletes, alumni, coaches, and fans.

The football mural became a symbol of one of the program's greatest accomplishments while reinforcing the university's commitment to celebrating success.

According to Senior Associate Director of Athletics Roy Brown:

"When your facilities can evoke emotions of pride, passion and school spirit, you know that you got it right."

Lessons Learned

Develop a Master Branding Plan

A successful athletic branding program begins with a long-term vision. Even when projects are completed over several years, consistency creates a stronger overall identity.

Celebrate Program Achievements

Recognizing championships, milestone seasons, and significant accomplishments strengthens school pride while creating meaningful experiences for current and future student-athletes.

Build Consensus Across Programs

Because athletic facilities often serve multiple sports, involving coaches and department leaders early helps create branding that benefits the entire athletic department.

Allow Time for the Creative Process

Towson emphasized the importance of thoughtful planning. Developing custom graphics that truly represent an institution takes time, collaboration, and careful attention to detail.

Think Beyond Aesthetics

The most successful facility branding projects inspire emotion, improve recruiting, and reinforce institutional culture—not simply decorate buildings.

Why ClipGrip™ Frame System?

ClipGrip™ Frame System provides schools and athletic departments with a premium solution for showcasing large-format graphics, championship recognition, and institutional branding.

Benefits include:

• Creates dramatic visual focal points.
• Highlights athletic achievements and milestones.
• Supports recruiting and school pride.
• Produces a clean, professional appearance.
• Allows graphics to be updated as programs evolve.
• Integrates with broader facility branding initiatives.
• Delivers long-term value for athletic facilities.

Whether installed in fieldhouses, arenas, athletic corridors, or training facilities, ClipGrip™ Frame System helps transform large spaces into inspiring branded environments.

Why BIGSIGNS?

BIGSIGNS partners with schools, universities, and athletic organizations nationwide to develop comprehensive facility branding solutions that support long-term growth.

From custom murals and stadium wraps to athletic windscreens, banners, and wall graphics, BIGSIGNS combines award-winning design, premium manufacturing, and collaborative planning to help organizations create facilities that inspire athletes, impress recruits, and strengthen school pride.

Whether your project involves a single feature wall or an entire campus, BIGSIGNS delivers custom branding solutions designed around your vision.

Ready to Transform Your Facility?

Your athletic facilities tell the story of your program. Whether you're celebrating championships, modernizing older venues, or creating a consistent campus-wide identity, BIGSIGNS can help bring your vision to life.

Request a FREE Mock-Up today and discover how custom athletic branding can transform your stadiums, fieldhouses, gymnasiums, and sports facilities with professionally designed graphics built specifically for your program.

Frequently Asked Questions

Can ClipGrip™ Frame System display large-format athletic murals?

Yes. ClipGrip™ Frame System is ideal for showcasing large custom graphics, championship recognition displays, donor recognition, recruiting graphics, and athletic branding.

Can athletic branding projects be completed over several years?

Absolutely. Many colleges and universities implement phased branding programs that maintain a consistent visual identity while matching available budgets.

Are athletic windscreens only used on baseball fields?

No. DuraScreen84™ Athletic Windscreens are commonly installed at baseball, softball, football, tennis, soccer, and other outdoor athletic facilities.

Can multiple BIGSIGNS products be combined in one branding project?

Yes. Combining murals, wall graphics, windscreens, banners, and stadium wraps creates a cohesive branding experience throughout an athletic campus.

How does facility branding support recruiting?

Professional, well-branded athletic facilities help create memorable first impressions for prospective student-athletes while reinforcing school pride and program excellence.